An OnlyFans content creator, a contest winner, and his girlfriend walk into a bedroom. No, that’s not the start of a very bizarre joke—it’s a thing that actually happened.

Lily Phillips, a popular OnlyFans creator, recently hosted a competition with a rather unique prize: a night in her bed. Men from across the UK entered for the chance to win a sexual encounter with the star, and the lucky winner was Kenneth, a man from Scotland. But Kenneth didn’t show up alone. In a move that raised more than a few eyebrows, he brought his girlfriend along—to drop him off. The moment where he kisses her goodbye at the door has since gone viral on TikTok, because of course it has.

TikTok is an interesting digital watering hole. By giving Millennials and Gen Zers a platform to share details about their lives that were once kept private, it’s subtly (and not so subtly) reshaping social norms and attitudes about sex and relationships. Increasingly, younger generations view sex as a personal, recreational experience that doesn’t necessarily have to exist within the confines of monogamy. If you’re looking for proof, just check out the buzz around the initial video and the before-and-after clips Phillips shared on her TikTok account. Even if younger audiences aren’t all onboard with open relationships, they’re definitely curious—and more open to the idea than previous generations.

Kenneth’s girlfriend appears in the TikTok video for just a few seconds to bid him farewell, but she hasn’t commented publicly on the situation. Whether this is business as usual for their relationship is unknown—and frankly, it’s their business. Her very presence, however, highlights the growing normalization of open relationships, polyamory, and kink among younger couples. Encounters like Kenneth’s suggest that for some pairs, trust isn’t just about sharing passwords and pantry space—it’s about sharing partners, too.

With over 300,000 active content creators, OnlyFans has become a powerhouse platform for both income and sexual satisfaction. Where once adult entertainment was spoken about in hushed tones, OnlyFans has made explicit content mainstream. Virtually everyone online knows what OnlyFans is and what kind of content it offers. This growing acceptance of the platform is steadily retiring traditional sexual taboos. Yes, the content is voyeuristic—that’s literally the point. The key difference is that every piece of content on OnlyFans is created and shared with explicit consent. For instance, Kenneth had to agree to being filmed for Phillips’ channel before cashing in on his prize, a condition he readily accepted.

In the broader context of intimacy and relationships, one thing is clear: the landscape is changing. Younger generations aren’t just talking about new norms—they’re living them and sharing them boldly on platforms like TikTok and OnlyFans. Will it become tradition for partners to drop their significant others off for encounters with sex workers as casually as they would for a dental cleaning? Only time will tell.

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