It’s as predictable as drag queens on the BBC: the moment a woman in the public eye does something lucrative but degrading, she pulls out the “feminist” card. This holds true for Lily Phillips, the OnlyFans performer who hit headlines after a stunt where she allowed 101 men to have sex with her in a single day, and for OnlyFans CEO Keily Blair, who claims that feminism informs her work. But a recent investigation by Reuters has exposed the criminal, monetised misogyny on the site.

The news agency has uncovered numerous cases of sexual slavery, child sexual abuse material and nonconsensual or “revenge” porn on OnlyFans between 2019 and 2024. With nearly 55 million pieces of content uploaded in November alone, the idea that such crimes can be eradicated from the platform seems fanciful. Meanwhile, Blair, who has boasted to audiences of creating a better world for her two daughters, deflects questions about the company’s core business. Oddly, for the head of a $1.3 billion sex megabrand, she describes the term “porn” as “pejorative”.

OnlyFans was founded in 2016 by British entrepreneur Tim Stokely and sold in 2018 to shadowy investor Leonid Radvinsky. Since then, it has paid over $20 billion to its content creators, who now number 4.1 million. The site snaffles a hefty 20% cut — a digital pimp’s commission.

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