Ok, it’s 2 a.m. on a Wednesday. Did you really think that blonde bombshell with 6 million followers was wide awake and sexting you back? Well, apparently at least two guys did, because they’re suing OnlyFans after finding out they weren’t talking to the actual model who runs the page, but rather whoever the agency she employs happened to have at the keyboard that day.

If you haven’t dabbled much in OnlyFans, then I’ll go ahead and fill you in on what all of this is about. On OnlyFans, users can send DMs to the models behind the pages, and people aren’t usually doing it just to tell them “nice job.” Models offer sexting services for a price, so frequently, that’s what users are expecting when they slide into the DMs. For a casual OF model who uses the adults-only platform as a part-time side hustle, she probably has time to get to most of her messages on her own. But for creators with followers in the millions? There’s no way. It is not physically possible for them to personally answer every message, never mind talk someone through to their “happy ending” every time they hop into her inbox. To put it in perspective: do you expect Beyoncé to personally respond to every comment she gets on YouTube? No. She can’t. Anyhow, creators often hire agencies or assistants—chatters—to manage their off-camera interactions on OnlyFans.

To address the elephant in the room: yes, OnlyFans is allowing users the opportunity to live out a fantasy. But that fantasy? It’s a business, and engagement equals big money. Agencies optimize replies to keep subscribers spending and money rolling into the content creator’s bank account—money that she, in turn, uses to keep her agency employed. An efficient system benefits all of those who are hoping to profit from it, and that’s what OnlyFans agencies create. And when done properly, users don’t even realize that they’re not sliding into the DMs so much as they’re sliding into a customer funnel.

However. It is understandable that users might be a titch irked if they find out that the model they thought they were chatting with is actually Brad from the marketing department. Transparency is important in sex work, and while employing an agency to help manage a page is perfectly above board, it’s probably a good idea to give users a heads-up if help is employed to manage off-camera interactions.

Why?

Well, two dudes recently found out that they were getting the “Brad from marketing” experience rather than actually chatting with the model they’d been following. They felt deceived and are now suing. Parasocial relationships are a tricky thing, but the lawsuit seems a little extreme. Their point isn’t fully in the wrong, but suing because a pretty girl elected to let someone else talk their followers through jerking off seems like overkill.

Fantasy is fun, but honesty? That’s the real hot stuff, imho. If creators are going to employ agencies to help them manage their interaction? Kudos to them for amassing so many followers that it’s necessary—but offering their followers a heads-up seems like a basic courtesy. And OnlyFans subscribers? If your favorite creator never sleeps and always replies to your middle-of-the-night messages? It’s probably just logistics, not love.

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