Creative Fix: A SFW OnlyFans account, B2Bs break it down and the WNBA is back

The beauty of creative marketing is it can make even the most mundane things interesting.

Need to walk the dog? It’ll improve your health and make you happier! Need to modernize that media plan or get glaze-eyed just thinking about how adtech works? Add some poetry and Mad Men-era references!

These latest campaigns leaned into putting a fresh spin on some well-worn tales, added some spice and flair to overlooked stories. Watch and take note.

Quick Response Fund for Nature (QRFN)

In a marketing move so outrageous it’s genius, the nonprofit organization created an OnlyFans account, featuring photos and videos of rare animals “doing as nature intended” in celebration of National Endangered Species Day on May 16. The campaign’s hero video, created in-house with the help of board of adviser member and creative consultant David Loew, features some of the content stars as the narrator teases “hot shell-on-shell action” and “endangered parrots who are DTF — Down to Flock,” adding seductive whispers to titillate viewers that are comedic gold.

The account is free to subscribers of the platform, with “premium” content (including #OnlyRhino and #OnlyIguana) available for $3.99. All of the proceeds go toward the fund’s mission to protect the species with the acquisition of land parcels to house rare and endangered animals in their habitat.

WNBA

Speaking of watching something that’ll get your heart racing — the increased attention women’s sports has been receiving has resulted in glossier production and some top-notch creative turns, most notably Nike’s much-lauded 2025 Super Bowl spot. So to promote the start of the WNBA’s new season, the league wisely tapped the agency behind So Win, Wieden+Kennedy, for a set of action-packed spots. The stories give a nod to the league’s reputation for being just as physically intense as the men’s league, while also highlighting the notable skills of the league’s star players.

The season-long campaign’s “Viewer Discretion” hero film initially warns viewers that they might find the content “offensive” before cutting to an offense play from the Minnesota Lynx’s Courtney Williams, revealing a setup that then goes on to call out the “extremely confident” and “occasionally disrespectful” hijinks through a series of game highlights.

Players featured in the individual spots — which began dropping on May 17 across broadcast, online, social, streaming and via the WNBA app — include A’ja Wilson of the Las Vegas Aces, Caitlin Clark of the Indiana Fever, Angel Reese of the Chicago Sky, Napheesa Collier of the Minnesota Lynx and Sabrina Ionescu of the 2024 Championship winning team, New York Liberty.

Asics

Inspired by a King’s College London study revealing 69% of British dog owners are motivated to get out and move by their dog, in addition to having 20% higher State of Mind scores than non-dog owners, the athletic brand enlisted Felix the Samoyed, an actual dog influencer with 1.3 million followers on Instagram, as its official “ambassadog” to inspire the masses to get moving.

Launched for Mental Health Awareness Week, Mind’s Best Friend was created in-house by Golin and directed by Peter Franklin Banks. The spot follows the excited pup and “original exercise influencer” as he happily frolics across a picturesque countryside — notably not getting dopamine hits from doomscrolling or binge-watching a series, as the posh-accented narrator points out with a tone of judgment for those of us watching the action from the comforts of our couch. The spot was produced by Kode, with media support by Publicis.

Aside from the fluffy pooch sporting a scarf brandishing the company’s logo around his neck, the minute-long spot is absent of actual product, creating less of a sales pitch and more of a brand ethos centered around physical and mental health and well-being.

Amazon Ads

To promote its tech-powered full-funnel advertising services, the company partnered with agency Anomaly to tell the tale of a seasoned marketer who’s “seen it all” until she’s introduced to a new way to “captivate” her audience.

The 65-second version of Make Media Magic achieves in presenting a slick, cinematic and fantastical feel, while also giving subtle cues that the holiday season is coming: a musical score reminiscent of a Danny Elfman/Tim Burton collaboration and a poetry narration that almost gives off a Dr. Seuss’ How the Grinch Stole Christmas vibe.

The film, which also has a 30- and three 15-second cutdowns, also achieves the impressive feat of explaining media planning solutions for the less-seasoned but likely more tech-savvy marketers entering the industry.

Basis Technologies

And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly known as Centro has a followup to its Webby-nominated B2B campaign Welcome to the Golden Age, set in a 1960s Mad Men-era inspired ad agency. Seamless features the Joan-like star enjoying a day at a fictional country club, breaking down the ways industry professionals can simplify their operations so they too can enjoy a day doing whatever they want.

The minute-long spot, created by Bottle Rocket Media, is not only visually striking with its use of vintage imagery and bursts of color, it keeps things simple and winks at the notion of antiquated practices embracing modern technology so professionals can relish the best parts of both worlds.