Los Angeles is putting serious money into OnlyFans. According to St. Louis Riverfront Times's Hazel Hawke, the city spent an estimated $134.8 million on the platform last year in OnlyFinder's OnlyFans Wrapped 2026 report — second in the world in raw dollars behind New York, and second in spend per 10,000 adults at $449,557, behind only Portland.

Two reports, same story

A separate analysis from OnlyGuider, covered by ViceSnob's Hailey Lyons, also puts Los Angeles second among cities by total spend, with a forecast of $115.9 million for FY2026, behind New York City's $164.3 million. The dollar figures don't match exactly — the two firms use different methods — but both land on the same ranking: New York first, LA second.

ViceSnob notes that OnlyGuider forecasts U.S. OnlyFans spending at $5.26 billion in 2026, up 8.9% from 2025, while OnlyFinder put global 2025 spend at about $7.8 billion, with the U.S. accounting for roughly 62% of that.

Why LA stands out

What makes Los Angeles unusual, Hawke writes, is finishing near the top on both volume and intensity. Portland still leads the per-adult ranking at $455,291 per 10,000 adults, but its total spend is a fraction of LA's. New York leads in total dollars with a much lower per-adult rate. No other city in the OnlyFinder report finishes in the top two on both lists.

At $134.8 million, Riverfront Times says LA outspends 208 of the 213 markets OnlyFinder tracked — about 3.3 times all of Argentina ($40.4 million) and four times Norway ($33.2 million). That works out to roughly $369,000 a day. LA accounts for about 2.8% of America's OnlyFans spend in that model.

Growth is the other headline. According to Hawke, LA's per-adult spend rose 14.09% in a year, from $394,044 to $449,557. The median growth rate among ranked cities was under 9%. If LA keeps that pace and Portland grows at the median, LA could take first on intensity next year.

The rest of California isn't keeping up

The state as a whole, Hawke reports, spends $199,598 per 10,000 adults, so LA's rate is about 2.25 times California's. San Francisco spent $24.5 million in the OnlyFinder figures — less than a fifth of LA's total — even though much of the payment infrastructure behind platforms like OnlyFans sits there.

Hawke's explanation is cultural as much as financial: LA spent a century building America's attention economy — studios, talent agencies, creator houses, and companies that design subscription products. A city that understands how content gets made may be quicker to treat paying a creator as normal.

The takeaway

Both OnlyFinder and OnlyGuider agree that fans keep spending more, and that Los Angeles is one of the densest big-city markets on earth for it. The exact millions differ by model, but the ranking doesn't: New York takes the crown in total dollars, and LA is right behind — while growing faster than almost everyone else around it.

Image: Los Angeles skyline, photo by Jon Sullivan (public domain), via Wikimedia Commons.