Adult creator Amy Ginger Hart stopped shaving years ago, and she says it’s one of the best business decisions she ever made. According to OK!‘s Olivia Salamone, Hart charges around $100 a minute for custom videos built around her natural body hair, which she says lets her “easily make $1,000 a day just from that sort of content.”

The story has been making the rounds again this week, with News.com.au picking it up on Saturday.

A quarter of her custom requests

Hart, who’s in her mid-30s and has more than 700,000 Instagram followers, told OK! that roughly one in four of her custom requests now center on her body hair. She estimates about half of her subscribers are especially drawn to it.

The requests are specific. She said armpit close-ups with her arms raised are among the most common, and some fans want to see, and even hear, her running her fingers through the hair.

“It never would have crossed my mind that my body hair would become this popular,” she said.

Why she put the razor down

According to the Daily Star‘s Katie-Ann Gupwell, Hart stopped removing her body hair in her mid-20s after years of feeling like being hairless was simply expected of women. She told OK! she even tried waxing at one point for a partner who preferred it before deciding it wasn’t worth the hassle or the discomfort.

She described the change as part of a broader self-love journey. “I realised anyone who was going to be put off by something as silly as hair wasn’t my cup of tea anyway, so why keep trying to please those people?” she told the Daily Star. She added that sex work fed that mindset, since plenty of people were already going to be upset by her choices, so one more thing to get worked up about didn’t hurt.

It’s been at least five years since she last shaved her legs, she said, though she still trims some areas every few months.

“Way, way more successful”

Hart is careful not to give the hair all the credit. She told OK! there are “so many variables” behind her growth, but that getting comfortable showing her body as it is also made her more comfortable putting herself out there in general. Her bottom line: compared with the years when she removed everything, she is “way, way more successful” on OnlyFans now.

Part of that, she told the Daily Star, is the reaction it gets. People tend to either love it or hate it, and both sides comment. “Photos showing my body hair tend to go viral because people have such a visceral reaction to seeing it and they just have to comment, and that drives engagement,” she said. “Even hate comments can be great for business!”

She also thinks being a redhead with natural hair makes her stand out in a crowded field, and that rarity is part of the pull. “When we’re told something isn’t allowed, or we don’t see it very often, it creates this sort of mystique around it,” she told OK!

Online vs. real life

Hart said the criticism mostly lives online. “I get plenty of comments from strangers online saying, ‘Ew, that’s gross,’ but nobody in real life ever complains,” she told OK! In her own community, which she told the Daily Star is mostly queer people, body hair is just normal.

And she doesn’t plan to change course. She thinks many of her fans “would be so upset” if she got rid of it.

The takeaway

Hart’s story is a clean example of how niche wins on subscription platforms. Instead of chasing the same look as everyone else, she leaned into something most creators remove, and turned it into a steady stream of custom requests. As she put it to OK!, the rules about what people are supposed to find attractive are mostly made up, and there will always be an audience for whatever makes you, you.

Image: Safety razor shaving kit, by Hustvedt, CC BY-SA 3.0, via Wikimedia Commons.