Pornhub wants to be more than a porn site, at least for some of its uploads. According to Tubefilter‘s Sam Gutelle, the Aylo-owned platform has launched a campaign inviting creators to upload safe-for-work videos of any kind and get paid for them, pitching itself as an alternative to YouTube, TikTok and Instagram.
A flat tire and a big pitch
The campaign video leans into the joke. Tubefilter describes a mother and son stuck with a broken-down car until mom explains she learned to change a flat from how-to content posted by adult performer Natassia Dreams. The point is simple: Pornhub wants viewers, and creators, to think of it as a place for everyday content too.
“Pornhub is a cultural access point where creators can build an audience around the full range of who they are,” Pornhub VP of Brand and Community Alex Kekesi said in a statement quoted by Tubefilter. Kekesi added that safe-for-work uploads give creators “another way to earn from the broader range of what they create,” including videos they may have already posted elsewhere.
Cooking, gaming and podcasts
As WIRED‘s Jason Parham reports, the push covers gaming, cooking, podcasting and basically anything that doesn’t involve sex. Company data shared with WIRED shows podcast and gaming categories rose by triple digits in 2025, with podcasts up 327 percent, and searches for “SFW” up 114 percent.
Kekesi told WIRED the non-explicit videos aren’t meant to replace adult content but to sit alongside it. They’ll show up on video pages, in search, in recommendations, in categories and in Shorties, Pornhub’s scrollable vertical feed.
Creators are already testing it
WIRED points to Sweetie Fox, who posted a fully clothed Minecraft video in September that passed 1 million views on the site in less than a month. Outdoor creator Isla Moon, who works across OnlyFans, Fansly, YouTube, TikTok and more, told the outlet that one of her survival videos has 261,000 views on Pornhub compared with 86,000 on YouTube. She said the conversion she’s seeing there “is a lot better.”
Moon also described why creators are hedging. She says she’s been banned from over 250 TikTok accounts and that her more covered-up videos reach far more people than anything showing skin. “Scary is the one word that comes to mind, honestly, because the platforms are getting very restrictive,” she told WIRED.
Why Pornhub is doing this now
Age-verification laws are a big part of the story. WIRED reports that Pornhub had blocked access in 23 US states in protest of those laws, but with safe-for-work content now available in many of those areas, only Indiana, Mississippi, Tennessee and Texas remain fully blocked. The outlet also notes that nearly 80 percent of Pornhub’s UK viewership disappeared after the Online Safety Act took effect.
Scale is the other selling point. Tubefilter notes Pornhub claims more than 130 million daily users, plus a built-in premium subscription that creators can link to from their safe-for-work uploads.
“Pornhub is and always will be a porn site that supports sex workers,” Kekesi told WIRED. “But that doesn’t mean porn is the only content that belongs here.”
The takeaway
For OnlyFans and Fansly creators, this is another free funnel worth considering, especially for anyone who keeps getting shadowbanned on mainstream apps. Clean, personality-driven videos can reach a huge audience that already expects adult creators, and that audience can click straight through to your paid page. Just treat it as a traffic source, not a paycheck, and keep posting where your fans already are.
Featured image: AI-generated illustration.
