Meta wants creators who already have an audience somewhere else to start posting Reels on Facebook in Brazil, and it is paying them a guaranteed bonus to do it. According to Social Media Today‘s Andrew Hutchinson, the company is expanding its Creator Fast Track program there after launching the offer in the U.S. and Canada in March. The catch, he reports, is that the Brazilian checks are much smaller than the ones Meta waved at North American creators.

WeRSM covered the same expansion, noting that Facebook is going after people who already built a following on Instagram, TikTok, or YouTube rather than trying to mint new stars on Facebook itself.

Who can apply

To qualify in Brazil, Hutchinson reported, creators need at least 20,000 followers on Instagram, TikTok, or YouTube and at least 30,000 video views over the previous 30 days. They also cannot have posted a Facebook Reel in the last six months. The program is limited to what Meta calls “high-quality, original” content.

Anyone accepted has to post at least 20 original Reels on Facebook during each 30-day period for three months, and those videos have to go up on separate days. Creators can reuse a clip they already shared on another app, as long as it has not already appeared on their Facebook Page.

What Facebook is paying

The bonuses are not tied to how a Reel performs. They are tied to how big the creator already is somewhere else. Hutchinson quoted Meta as saying, “Your monthly payment depends on the highest follower count on one eligible Instagram, TikTok or YouTube account linked during your application. The program uses only your highest follower count from a single account.”

According to Social Media Today, creators with up to 100,000 followers on one of those apps can receive $25 per 30-day period, or up to $75 over the life of the program. For creators with a million or more followers, Hutchinson listed a $300 figure capped at $900. WeRSM described that larger tier as $300 per 30-day period, also capped at $900 across the three months.

Those numbers look small next to the first version of the program. Hutchinson reported that in the U.S. and Canada, creators with up to 100,000 followers were offered as much as $450 a month, and those with a million or more followers could receive $3,000 monthly payments. WeRSM cited the same North American figures.

Why the smaller checks still matter

Hutchinson suggested Meta has watered down the offer for Brazil, which may mean the original U.S. and Canada bonuses did not deliver enough return. At these amounts, he argued, the program is unlikely to be a big lure for Brazilian creators who, in most cases, are already earning more from monetization tools on other apps.

WeRSM made a similar point: in North America the payments could look like a serious acquisition budget, while in Brazil they look more like a test of whether a small guaranteed payment can get someone to add another publishing destination. Facebook is asking for 20 original Reels every month and paying based on popularity earned somewhere else.

Meta still has a reason to keep trying. Hutchinson noted that in its first-quarter 2026 earnings, Meta said total video watch time on Facebook rose by more than 8% globally, the largest quarter-over-quarter engagement gain in four years. WeRSM reported the same watch-time figure. Bringing in creators who already have proven audiences is one way to feed that demand, even if the bonus itself will not make Facebook anyone’s main job.

The takeaway

Creator Fast Track in Brazil is less a payday than a recruitment experiment. Meta is paying for access to audiences built on Instagram, TikTok, and YouTube, and it is doing so at a fraction of what it spent to run the same play in North America. For creators, the math is about more than $25 or $900. It is about whether 20 extra Reels a month on Facebook is worth the time, and whether the audience there can turn into something that lasts after the three-month bonus ends.

Image: An aerial view of Meta’s headquarters in 2023, photo by InvadingInvader, via Wikimedia Commons (CC BY-SA 4.0).