Meet the Aussie women in their 20s who have built their own property portfolios without help from mum and dad. Picture: Supplied
Generation Z are finding it harder than ever to take their first step on the property ladder in Australia.
But a wave of Aussie women as young as 19 are using OnlyFans as a way to break into the difficult market, and even purchase property without a loan.
The subscription-based online service is thought by many to be used as a racy side hustle or to earn some extra pocket money alongside a sensible job.
But many of Australia’s most successful OnlyFans users have created an entire business from their adult accounts, with some making as much as $200,000 a month.
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Annie has purchased two properties thanks to her OnlyFans business. Picture Supplied
And with those business earnings, its giving them the financial edge to cash in on real estate, with some even managing to buy properties without a mortgage.
27-year-old Annie Knight was employed as a marketing manager for a shopping centre when she started creating adult content “on the down low” in 2020 in a bid to crack the real estate market.
Her earnings from the online platform skyrocketed from an initial $10,000 to between $170,000 and $200,000 a month after she went public and became known as Australia’s most sexually active woman — admitting to a body count of more than 300 people in one year.
“At the time I started my OnlyFans I was only earning $60,000 in my marketing job and still living at home and that was barely enough for me to get by,” Ms Knight said, who has a bachelor’s degree in marketing.
“I really wanted to move out of home but owning property had always been my end goal. I’d been saving since I was 23, but with each year that went past houses got more expensive and it became harder and harder to reach that goal.
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Annie worked in marketing, before making OnlyFans her full-time job.
Ms Knight rents her second property out for $695 per week.
“That spike in my OnlyFans earning really helped me do it very quickly. After saving for four years, then I was able to do it in just a few months,” she said.
The upward shift in her revenue came after the Gold Coast-based women was fired from her office job — the employer said she had not disclosed her “side business”.
This spurred her to devise a personal marketing strategy that propelled her into the top 0.02 per cent of creators, with 6,500 subscribers.
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Annie and Nova both were able to purchase homes thanks to the money they’ve earned through OnlyFans.
Knight put down a deposit of 17 per cent and qualified for a first-home buyer’s grant to purchase her first property in October 2023, a three-bedroom, two-bathroom house priced at $750,000.
She also purchased an investment property for $695,000 this year, which she rents out for $695 a week.
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Grace — who goes by ‘Grace Wears Lace’ on OnlyFans— already owns three properties, and is working on buying her fourth, saying she has spent more than $2.1m on property in total.
Maddi Miller said OnlyFans helped her collect half of the deposit for her $240,000 home in rural WA, using every cent of her OnlyFans income for the first four months on her house deposit.
“For the past two years I’ve been looking at ways to supplement my OnlyFans income because it’s not something I want to be doing in 10 years’ time — it is very exhausting and takes a lot of energy and a very thick skin,” Knight said.
“I am hoping to have a big real estate portfolio where the money I earn from rent is my income.
“I definitely will never work another 9 to 5 job ever again. I promised myself that.”
Katija Cortez used to be an accountant at a “big four firm”, and found it relatively easy to get a loan for her first property because of her job.
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Katija Cortez has purchased two homes, and is looking to buy a third.
Ms Cortez says using OnlyFans for a short time wouldn’t be enough to secure a home loan.
But through growing her OnlyFans following, her earnings through the platform have helped her buy two properties in Sydney’s lucrative property market for a total of $1.3m. And she’s looking to purchase another one soon.
“My family work in construction and property so it was drilled into me from a very young age that I should save all my money to buy property,” Ms Cortez said.
“I could buy my first property young, at 22, because I had been saving my entire life. My non-industry friends think it’s amazing.
“I am often asked property-related questions all the time from friends since I own two properties.”
Ms Cortez admits that starting an OnlyFans account is not a guarantee of anything, let alone a
property portfolio, and that any lender needs to show the bank stable income over a number of years, particularly as a business owner, which is what OnlyFans creators are defined as.
This means working on OnlyFans for a short time probably won’t be enough to secure a loan.
Nova Hawthorne from Melbourne had already entered the property market before starting in
the adult industry.
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Melburnian Nova Hawthorne has managed to buy a home without a mortgage.
Ms Hawthorne bought her first home with her partner, but has since bought more properties on her own.
She had purchased with her partner at the time, while Nova was a student and working in early childhood education, and her partner was working in engineering.
“Now I’ve spent close to $450,000 on a home and (made) solo purchases for properties in Victoria, including one in Melbourne. I don’t have any loans or debts on any property in my name,” Ms Hawthorne said.
Ms Hawthorne acknowledged that home ownership is not easily within the reach of most young people.
“Many people my age are dealing with the ever-increasing cost of rental properties, lack of
affordable housing, and simply the absence of suitable accommodation on the market,”
she said.
Inside the apartment that Ms Hawthorne has recently bought in Melbourne.
“I would like to keep investing in property, but I don’t have intentions of having a multitude of addresses and being a property mogul. It’s a lot of work managing properties.”
And while having the earning from OnlyFans is one thing, knowing what to invest in is a whole different challenge that many Aussie Gen Z’s struggle with.
Ms Knight highlighted that she had engaged a local buyer’s agent to help with her property search, and ended up securing the first home she inspected due to his help.
“The things I look for in a property is good lighting and privacy,” Ms Knight said.
“I wanted to increase the value of the property because I am hoping to pay off both mortgages on my principal place of residence and my investment within a year, and use the equity to purchase another property,” she said.
+ Additional reporting Viva Hyde
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brendan.casey@news.com.au
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