Ogilvy and CAA’s Echo platform uses AI to stretch one celebrity or creator shoot into up to 50 approved ads. Consent is built in. Pay is still an open question.
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Nectar’s Creator Agent scans more than 300 million creator profiles, sends brand pitches and tracks campaigns. Here’s what it means for creators on the other end of those DMs.
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The former WWE and ECW star says her WWE contract paid $75,000 a year and that OnlyFans is a choice, not a fallback after blowing through wrestling money.
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Creator Nation, the Live Nation-backed company planning to buy creator-management firms, has named former Shamrock Capital investor Alicia Zhu as its first executive hire.
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Ahead of TwitchCon San Diego, streamers tell Digiday the cost, safety concerns and shaky ROI make the convention hard to justify, while brands like Streamlabs and Dexerto still call it a core event.
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