Most of the world first met British multi-hyphenate John Whaite when he was 22, fresh out of law school, and whipping up a win on the third season of The Great British Bake Off (a.k.a. The Great British Baking Show here in the States)
After charming those judges, he went on to compete on the 19th season of Strictly Come Dancing alongside pro Johannes Radebe, showing off his fancy footwork in the reality show’s first-ever male pairing, ultimately placing in second.
Then, in 2023, he published his vulnerable memoir, Dancing On Eggshells, where he shared a few of his favorite recipes—oh yeah, and he admitted to “falling in love” with dance partner Radebe, leading to a break in his long-term relationship with his life partner, Paul Atkins.
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Despite the hurdles, Whaite & Atkins have been going strong since then, and even jointly launched the baked-goods brand Ruff Puff together, which specializes in shippable gourmet brownies and other treats.
But Whaite knows not everyone has a sweet tooth—some people like things a little… meatier. Which is precisely why he decided to launch an OnlyFans page!
That’s right, already a prize-winning baker, dancer, published author, and entrepreneur, why not add “X-rated content creator” to his repertoire? It’s not uncommon for reality TV stars to join the sex-positive subscription-based platform, but this makes Whaite the first Great British Baking Show alum to do so.
Under the moniker “Jonny Boy,” Whaite’s newly announced OnlyFans account already boasts plenty of posts with a very active media tab, going at a subscription rate of $12 a month (or a special offer of $32.40 for three months, for the savvier shoppers out there).
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“The side of me you haven’t seen… yet,” he teases in the bio, which also promises, “from solo play to collabs, it’s all here.”
There’s no word yet on whether or not he’ll be collabing with his husband on the site, but the pair just celebrated one year of “marital bliss” on February 1 and seem to be doing better than ever. So, yeah, safe to assume Atkins is more than okay with Whaite’s latest business endeavor.
As for why now, it’s no coincidence the reality star is going public with his NSFW account long after the cancelation of Channel 4’s food-focused daytime show Steph’s Packed Lunch, on which he regularly appeared.
At the time, Whaite said he’d already been contemplating his post-TV career: “‘This is the truth, I was going to leave TV this year anyway,” he shared, according to The Daily Mail.
“That’s why I’ve been off Packed Lunch for a couple of weeks just to get my head in gear and I had just about come to the conclusion that I think my career in television is now done,” he added. “I’ve had a great run, loved it, and I’ll do the odd bit here and there but I need to focus my attention on business and my creativity, so that’s where I am.”
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Obviously, that didn’t mean his “on-screen career” was done—now he’s more visible than ever before, if you catch our drift.
Just a little over a year later, Whaite’s proving he followed through on that promise: “Since leaving the TV industry, I decided to focus on business,” he wrote in a statement to The Daily Mail. “Now I run two fairly successful and exciting businesses: One sells brownies and cookies while the other is a meatier enterprise…”
And over on his main (SFW) Instagram page, Whaite’s most recent post shares a timely message: “Whatever you choose to do in life, do it with integrity, do it with pride, and above all else, do it with passion.”
You’re darn right, John! We can’t wait to see him bring that integrity, pride, and passion to the kitchen, the bedroom, or wherever else his career might take him next.
Scroll down below for a few more shots that tease what Whaite has in store on his other social media account:
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