You can consult Google Trends all you want, and Instagram may have a thing or two to tell you, but if you really want to know how a cultural collective is feeling in this digital age, you’ve got to check the porn searches. Pornhub’s 2024 “Year in Review” search terms are in, and internet slang has claimed the throne as the reigning monarch of search trends on the adult entertainment site. Words like “demure,” “tradwife,” and “hawk tuah,” which gained traction online in 2024, had their moments on both the SFW internet and adults-only platforms like OnlyFans, where explicit content thrives.
Platforms like Pornhub and OnlyFans aren’t just about sexual content—they act as unfiltered mirrors, reflecting societal desires, anxieties, and contradictions.
Curious about what was trending on Pornhub this year? Here’s a quick breakdown:
- Demure: Searches were up 133%, paired with a rise in terms like “mindful sex” and “modesty.”
- Tradwife: Up 72%, this term reflects nostalgia for “traditional” household roles.
- Hawk Tuah: Popularized by Haliey Welch’s viral moment, this term correlated with explicit oral sex preferences and drove a 233% spike in searches for “spit on dick.”
Pornhub wasn’t the only platform catching onto these trends. OnlyFans creators also tapped into these cultural currents, monetizing desires for “demure” personalities, traditional aesthetics, and hyper-specific fetishes. For example, the “wife experience” (GFE) became a wildly popular subgenre on OnlyFans, echoing the surge in “tradwife” content seen both on adults-only platforms and mainstream social media.
The real question is: Which came first, the meme or the porn star (pun absolutely intended)? There’s a clear correlation between trends on social media and what people search for on Pornhub and OnlyFans. Substack writer Adam Aleksic offers two theories:
- Viral slang shapes desires—e.g., “tradwife” memes inspire searches on Pornhub and OnlyFans.
- Preexisting desires fuel memes and trends—e.g., creators and search terms showcase latent cultural desires.
Whichever theory is true, one thing is clear: sex workers are often the first to clock societal shifts, adapting faster than any marketing team. OnlyFans creators are particularly adept at turning cultural phenomena into personalized, monetized experiences.
However, one uncomfortable truth about this year’s top search terms remains: the male gaze still dominates. Searches on Pornhub and OnlyFans are largely shaped by male-dominated desires, as seen in the rise of “hawk tuah,” a term tied to a hyper-specific, male-driven fetish. While OnlyFans reflects this gaze, it also challenges it. Creators cater to male desires, yes, but they reclaim agency by setting their own terms, deciding how they’ll be seen, and ensuring they’re compensated for the objectification they endure.
This raises a deeper question: Does this dynamic empower creators financially while challenging the male gaze, or does it reinforce the male gaze by catering to it? Regardless of where you land, it’s frustrating that the patriarchy still held priority access in 2024.
As a societal mirror, it doesn’t get more raw and unfiltered than examining what people search for when they’re alone with their devices. Pornhub and OnlyFans trending terms reveal societal values, fears, and desires. While we may never fully untangle the feedback loop between memes and desires, we can at least acknowledge that we exist within it—and recognize the sex workers rising to meet a demand they didn’t create.
It’s possible to feel both fascinated and frustrated by the dominance of the male gaze while still seeing platforms like OnlyFans as harbingers of subtle shifts in power dynamics. In the future, if you want to check the cultural temperature, skip the social media deep dives and Google Trends. Head straight to OnlyFans or Pornhub—just don’t forget to use incognito mode.
You can consult Google Trends all you want, and Instagram may have a thing or two to tell you, but if you really want to know how a cultural collective is feeling in this digital age, you’ve got to check the porn searches. Pornhub’s 2024 “Year in Review” search terms are in, and internet slang has claimed the throne as the reigning monarch of search trends on the adult entertainment site. Words like “demure,” “tradwife,” and “hawk tuah,” which gained traction online in 2024, had their moments on both the SFW internet and adults-only platforms like OnlyFans, where explicit content thrives.
Platforms like Pornhub and OnlyFans aren’t just about sexual content—they act as unfiltered mirrors, reflecting societal desires, anxieties, and contradictions.
Curious about what was trending on Pornhub this year? Here’s a quick breakdown:
- Demure: Searches were up 133%, paired with a rise in terms like “mindful sex” and “modesty.”
- Tradwife: Up 72%, this term reflects nostalgia for “traditional” household roles.
- Hawk Tuah: Popularized by Haliey Welch’s viral moment, this term correlated with explicit oral sex preferences and drove a 233% spike in searches for “spit on dick.”
Pornhub wasn’t the only platform catching onto these trends. OnlyFans creators also tapped into these cultural currents, monetizing desires for “demure” personalities, traditional aesthetics, and hyper-specific fetishes. For example, the “wife experience” (GFE) became a wildly popular subgenre on OnlyFans, echoing the surge in “tradwife” content seen both on adults-only platforms and mainstream social media.
The real question is: Which came first, the meme or the porn star (pun absolutely intended)? There’s a clear correlation between trends on social media and what people search for on Pornhub and OnlyFans. Substack writer Adam Aleksic offers two theories:
- Viral slang shapes desires—e.g., “tradwife” memes inspire searches on Pornhub and OnlyFans.
- Preexisting desires fuel memes and trends—e.g., creators and search terms showcase latent cultural desires.
Whichever theory is true, one thing is clear: sex workers are often the first to clock societal shifts, adapting faster than any marketing team. OnlyFans creators are particularly adept at turning cultural phenomena into personalized, monetized experiences.
However, one uncomfortable truth about this year’s top search terms remains: the male gaze still dominates. Searches on Pornhub and OnlyFans are largely shaped by male-dominated desires, as seen in the rise of “hawk tuah,” a term tied to a hyper-specific, male-driven fetish. While OnlyFans reflects this gaze, it also challenges it. Creators cater to male desires, yes, but they reclaim agency by setting their own terms, deciding how they’ll be seen, and ensuring they’re compensated for the objectification they endure.
This raises a deeper question: Does this dynamic empower creators financially while challenging the male gaze, or does it reinforce the male gaze by catering to it? Regardless of where you land, it’s frustrating that the patriarchy still held priority access in 2024.
As a societal mirror, it doesn’t get more raw and unfiltered than examining what people search for when they’re alone with their devices. Pornhub and OnlyFans trending terms reveal societal values, fears, and desires. While we may never fully untangle the feedback loop between memes and desires, we can at least acknowledge that we exist within it—and recognize the sex workers rising to meet a demand they didn’t create.
It’s possible to feel both fascinated and frustrated by the dominance of the male gaze while still seeing platforms like OnlyFans as harbingers of subtle shifts in power dynamics. In the future, if you want to check the cultural temperature, skip the social media deep dives and Google Trends. Head straight to OnlyFans or Pornhub—just don’t forget to use incognito mode.
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