They go by the names Anthony Sirius, Manoah Labranche, Lorenzo Diaz, Hugo Matias and Antoine Blanco. With a grand display of cigars, watches, luxury cars, and Dubai hotels, these young entrepreneurs promote a booming “business.” It involves “managing” the accounts of female content creators on the American platform OnlyFans or its French equivalent MYM. The activity has benefited from the strong growth of these two erotic social media platforms since the Covid-19 pandemic and has a name: OFM, for OnlyFans Management.

Promoted with aggressive marketing, OFM targets young men, often in their 20s. After “starting from scratch,” the promoters boldly display their financial success on their social media accounts. They promise “financial independence,” synonymous with rapid wealth accumulation from the comfort of a bedroom or living room, behind a screen.

In this intermediary role, managers are responsible for acquiring traffic and managing customer relations for “models,” whose activity consists of posting erotic and pornographic content. On paper, OFM meets a real need: With the degree of success on these platforms, creators – the vast majority of whom are women – admit that they sometimes struggle to manage all aspects of their work simultaneously.

€5,000 per month in 90 days

According to them, OFM is a particularly lucrative business because in exchange for the services of a “manager,” the model pays back between 30% and 60% of their earnings to the platform. From Dubai, Sirius, who had not responded to Le Monde‘s requests at the time of publication, boasts of being a multimillionaire at the age of just 23. Blanco, meanwhile, promises “€5,000 a month in 90 days” thanks to OFM.

To generate maximum traffic and attract customers, all tricks are allowed. “We can create fake accounts, bots on X and Tinder that run 24/7 and redirect to the model’s OnlyFans account,” said 21-year-old Labranche to Le Monde. He is head of several companies, including Fortumedia, one of the pioneers of this business in France. Most managers then recruit “chatters,” subcontractors responsible for talking to customers on the model’s behalf. This role is very often outsourced to countries where labor costs are low, such as Madagascar.

Bolstered by the lavish lifestyle they showcase, the popular entrepreneurs all offer to share the secrets of their wealth with followers. “I’m going to make €10 million a year with or without you; it’s up to you whether you want to get on the train or stay on the platform,” said Labranche on his Telegram group, which has over 6,000 members. According to Diaz, who has 125,000 followers on Instagram, success comes down to one crucial element: “First and foremost, getting proper coaching with a good coach.”

You have 60.96% of this article left to read. The rest is for subscribers only.

This post was originally published on this site be sure to check out more of their content.