What first comes to mind when you think of OnlyFans? It’s probably mountain biking, right? Ok, probably not. But OnlyFans recently became the official sponsor for Emma Olofsson, a charismatic leader in the world of mountain biking. Olofsson is just the latest in a line of athletes that OnlyFans is sponsoring, which is certainly shaking things up—both on the platform and on the trail.
Olofsson has been a rising star in the mountain biking world since 2014 and has developed a repertoire of signature tricks, including her No-Footed Can-Can. With her infectious energy, it’s no wonder she has over 174k followers on Instagram. Now, OnlyFans is stepping in to sponsor her professionally, giving her the opportunity to elevate her riding endeavors.
If you were surprised by the association between OnlyFans and cycling, you’re not alone. OnlyFans has a reputation for being everyone’s favorite naughty little corner of the internet, but it’s become much more than just a hub for explicit content. The platform has gone out of its way to recruit creators producing content that is anything but explicit! Chefs use OnlyFans to showcase their kitchen skills and teach fans who pay subscription fees how to replicate their techniques. Artists use it not only to display their work but also to allow subscribers a chance to watch the creative process in action. For athletes like Olofsson, OnlyFans provides a platform to share insights into their training process, fitness regimens, behind-the-scenes footage at races and events, and opportunities to interact with admirers in a way that feels more personal.
Olofsson isn’t the first cyclist to be recruited by OnlyFans. However, Lewis Buchanan didn’t get a fair shake—he was banned from UCI events in 2023 due to his association with the platform. The governing body cited some vague violation of sponsorship regulations, but we’re hopeful that Emma Olofsson will have a smoother ride with her new official sponsor.
So, what does this mean for MTB fans? Well, you should get excited. Emma has promised to make her page worth the subscription price with behind-the-scenes action, workout tips, and more biking-related content she knows her fans will enjoy. She’s looking forward to seeing how this sponsorship allows her to create meaningful interactions with fans and connect with admirers in a whole new way. See? I wasn’t kidding when I said there’s a wholesome side to OnlyFans—it’s not just butts anymore.
Do you think we’ll see new tricks from Emma Olofsson as she embarks on this new trail? I’m hoping she’ll break down how she pulls off that No-Footed Can-Can. Whatever Olofsson chooses to share with her subscribers, she’s already shown us that mountain biking is about breaking limits—and now, so is OnlyFans.
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