In what is rapidly becoming a trend, another Olympic champion has decided to join OnlyFans. Like many other athletes over the past few years, German Olympic gold medalist Lisa Buckwitz has begun her journey on the platform. However, Buckwitz’s path is unique: she didn’t just join OnlyFans; OnlyFans joined her as a corporate sponsor.

Buckwitz accepted a sponsorship deal from OnlyFans that includes fees and bonuses in exchange for proudly displaying the OnlyFans logo on her bobsled. While the Olympic champion maintains a nudity-free channel, it is still surprising for many of her athletic supporters to see her joining a platform closely tied to adult content. This works well for OnlyFans, as the platform has been working hard to expand its appeal beyond its reputation as a go-to site for explicit content. It has been seeking to gain traction with non-nude content creators, especially athletes. Sponsoring an Olympian seems like a logical move!

Lisa Buckwitz has adopted a “peek behind the scenes” approach on her OnlyFans channel, offering fitness tips and training advice, alongside glimpses into her personal routines to stay in competing shape. Though this is her approach to OnlyFans, it’s worth noting that Buckwitz previously participated in a nude Playboy photoshoot. For her, this was a source of empowerment—a decision specifically made to celebrate her natural beauty.

The opportunity to foster a connection between athletes and their fans via OnlyFans is one with significant potential. Being financially supported by subscribers gives athletes the freedom not only to train and hone their skills but also to invest time and energy into building rapport with their fan base. That kind of 1:1 interaction appears to be the key to building a successful OnlyFans platform as a non-nude content creator.

Buckwitz is far from the only Olympian appearing on OnlyFans. Increasingly, athletes outside of professional sports leagues struggle to make ends meet within their industries. It makes sense for athletes to seize opportunities that not only support them financially but also allow them more control over their revenue streams. OnlyFans’ decision to sponsor athletes signals that we may see more of this trend in the future.

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