OnlyFans Ltd, the video streaming service used by sex workers, has paid $20 billion to its more than 4 million content creators since its founding in 2016.

The UK-based company doesn’t accept advertising or track its customers, Chief Executive Officer Keily Blair said Thursday at Bloomberg’s Screentime conference in Los Angeles. Instead it relies on subscriptions, pay-per-view events or tips for its talent. Blair said the platform allows its more than 400 million customers to pick and choose what they want to view. She noted that more than half of the company’s revenue comes from micro-transactions versus subscriptions.

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