She’s done it again! Once again, Cardi B is rumored to have had a banner financial year on OnlyFans. Since joining the platform in August 2020, her channel has been a popping place for the rapper. With thousands of fans eager to have a peek behind the scenes, Cardi B has not been missing out by skipping arena tours in favor of controlling her hustle online.
Cardi B— recently seen celebrating with her ex on his birthday— has been a top earner on OnlyFans for four years now. Given that top earners on the adults-only platform are known to bring in a minimum of seven figures, girl, yes. This year, it’s estimated that Cardi B has brought in close to $47 million via her OnlyFans platform, and she’s done it without going nude. The singer has been very intentional in telling her fans and followers that she won’t be stripping down for the camera. She joined OnlyFans to tease “Cardi-caliber content” like behind-the-scenes footage and unfiltered moments. She wanted a way to address rumors and connect with her fans. Power to her for figuring out how to do that without stepping foot on a tour bus!
Cardi B isn’t the only performer who’s said “later” to relying on traditional gigs for income and building a fan following. More and more, entertainers who are used to being on a stage in front of an audience are choosing to migrate to subscription-based platforms like OnlyFans. Popular performers like Iggy Azalea, Tyga, Amber Rose, and Carmen Electra have all made the jump to the adults-only platform. Why? Well, on OnlyFans, content creators have full control over what they create, when they create it, and when they choose to share it with the world. They don’t have to wait for a middleman to swipe a hefty chunk of their royalties before they get paid—OnlyFans only takes a 20% commission on all revenue generated by content creators. That means the ones doing all the work are walking away with 80% of the profit. OnlyFans models also don’t have to shell out venue fees like performers who routinely entertain on stages; they can set up a studio that serves their purposes right in their own home. Why on earth would you want to give Ticketmaster money if you don’t have to? The solution: OnlyFans.
Despite societal pearl-clutching at the notion of someone choosing to earn money on a platform that became famous for its reputation as a haven for sex workers, celebrities continue to flock to OnlyFans. Cardi B isn’t the only content creator who doesn’t strip down. OnlyFans isn’t just explicit content—there’s all manner of content that won’t make your grandma blush to be found! Channels dedicated to cooking, painting, yoga, art, and even behind-the-scenes glimpses with celebrities like Cardi B can all be found on OnlyFans. And a large swath of those channels are making a decent amount of money there every month.
The power that OnlyFans has given into the hands of content creators is a total game-changer. For artists tired of being at the mercy of waiting to find out if they’ll be granted access to an elusive “bonus program” in order to earn money, OnlyFans is a very real way to do what they love and get paid for it without having to go through the stress and hassle of booking a tour that may or may not sell tickets. For Cardi B, she’s learned how to use OnlyFans on her own terms, proving that nobody needs to deal with record label politics or bow to traditional industry expectations. Grammys are nice and all, but when you’re raking in money faster than your accountant can say “is this tax-deductible?” one doesn’t need the little gold gramophone as a success marker.
Cardi B’s continued success on OnlyFans is a clear sign of a larger shift in how performers support their work and how they choose to connect with their fans. With so many people willing to pay for access to the content they want to see, we can probably expect to see more performers migrate to subscription-based platforms like OnlyFans. The bag is big, the potential is huge, and the middleman? Long gone.
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