He’s come a long way from his days on Bake Off, and he’s not done yet! John Whaite may serve up some of the best brownies in the UK via his baking business, but he’s serving his best work online at his new venture. That’s right—John Whaite has joined OnlyFans. What would Mary Berry say?
While many think of OnlyFans as nothing more than everyone’s favorite naughty little corner of the internet, it’s actually quite the great equalizer. Celebrities, athletes, artists—even STEM professionals—everyone has something to offer on the adults-only platform. OnlyFans hands full financial and creative control over to the content creators who keep subscribers coming back month after month, ready to hand over cash for digital access to their favorites. Aside from OnlyFans skimming 20% off creators’ total earnings, there’s no money middleman. There’s also not much in the way of censorship—though basic safety parameters ensure that everyone participating is a legally consenting adult. Meaning? When it comes to content creation, your imagination is the only limit.
With John Whaite’s impressive résumé and pre-existing following, he’s likely to do quite well on the platform. His star first rose on Bake Off, and winning his season certainly didn’t hurt. His TV career continued with Steph’s Packed Lunch, but when that gig got the chop, he needed to diversify his offerings. He and his husband run Ruff Puff Brownies—a company that serves up the same goodies that won him his Bake Off title—but he’s now added what he’s calling a “meatier” enterprise: his OnlyFans page.
Whaite isn’t planning to serve up strictly baking content—though if he did, he wouldn’t be the first. So, what can we expect from his OnlyFans? Well, let’s just say he’s gone from baking buns to showing them. He’s clearly got a sense of humor about the whole thing and seems to be fully embracing his new place in UK pop culture.
Regardless of what Whaite chooses to do with his OnlyFans—rooting for naked baking over here—we’re here for it. The stigma against OnlyFans is outdated; content creation is content creation. On OnlyFans, Whaite’s in charge of his image, his income, and his output—and that sounds star baker worthy to me. Whether fans are following for the nostalgia of his Bake Off era or the curiosity of his Take Off era, he’s got a built-in audience ready to see what he’s serving.
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