Before joining AllAccessFans, *Lola, a Nigeria-based adult content creator, had been creating content on platforms like Snapchat and OnlyFans for a few years.
Despite some success, her experience was far from smooth. With OnlyFans, she had to use the personal details of a relative living in the United States to create an account and receive her earnings. This meant waiting for over a week to receive her money in Nigeria.
Now, that is all in the past. Lola first started using AllAccessFans because of a contract to promote the platform, but she has stayed on because of the ease and predictability it offers.
“They paid me to sign up, but it became easy to use. If you’re using OnlyFans, you can’t use your naira account to collect the money,” she tells Techpoint Africa. “On my private Snap, every time my account was deleted, it was always a problem to get my clients back, so it just became easy for me to use after trying it out.”
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Her earnings have also grown significantly. In the last year, she has amassed 1,200 subscribers, with monthly subscriptions starting at ₦25,000. A good week, she says, could see her earning up to ₦1 million – an amount 14 times higher than Nigeria’s national minimum wage – and in the last year, she has earned up to ₦30 million according to documents seen by Techpoint Africa.
Lola’s story is just one example of the many creators benefiting from the platform. In 2024 alone, AllAccessFans paid out a staggering ₦1.2 billion to its 13,000+ creators. In addition, it generated ₦1.8 billion in revenue, a milestone the founders consider market validation.
Creating a safe space for adult content creators
Five years ago, Ifeoluwa Omai, Co-founder and Chief Communications Officer at AllAccessFans, was a budding journalist at Plus TV when an acquaintance introduced her to Oladapo Giwa. That random meeting soon sparked a conversation, with Giwa sharing an idea he had been developing — one that would eventually become AllAccessFans.
In 2020, during the global pandemic, Giwa, the startup’s CEO, noticed a trend. While social media platforms were increasing their efforts to engage people stuck at home, very little attention was being paid to African creators.
He was also frustrated by the quality of adult content coming out of Africa and the exploitation of African creators by middlemen. This frustration led him to develop the idea for AllAccessFans, and Omai, having already developed a passion for discussions around female sexuality, was quick to get on board.
“I knew that I wanted people who were controversial; I wanted people who didn’t feel safe on Instagram or were not welcomed in the normal kind of spaces. So adult content creators were always part of our plan. I needed to get these women out of the chokehold that the middlemen had. There’s literally a whole industry in Nigeria at the moment. People are making millions off signing up African content creators on places like OnlyFans,” Omai explains.
Giwa’s initial idea was raw and underdeveloped, but Omai was sold regardless. Furthermore, their research revealed a major gap in the market. OnlyFans, a British subscription platform for content creators, had become popular for its business model, which was a stark contrast to existing social media platforms. In 2020, it generated $2.2 billion in revenue, demonstrating its strong value proposition.
While it had seen significant success in Western countries, there were no tailor-made provisions for African creators. The lack of local solutions left many African creators vulnerable to exploitation. This realisation spurred Omai and Giwa to develop a minimum viable product (MVP) for their platform. At this point, they brought on Oluwatomi Giwa and Toba Adeseluka to complete the founding team. By their initial projections, building an MVP would take six months; they didn’t launch until January 2024.
Although AllAccessFans supports creators from all categories, it heavily focuses on adult content, with Omai particularly driven to help female adult content creators earn more and do so safely.
A challenging market and a bold strategy
Nigerians are avid social media users, spending over three hours daily on average. However, building and scaling a social media platform in Nigeria is no easy feat. Established players like Meta-owned Facebook, Instagram, and WhatsApp dominate the space, and with so many options, users can easily feel overwhelmed.
But AllAccessFans has carved a niche by offering a compelling value proposition: helping African creators monetise their skills in a way that had not been available before.
To kick-start its user acquisition, the platform’s founders canvassed social media to engage creators with loyal followings who could be monetised. Creators from diverse fields such as fitness, music, comedy, and adult content were targeted, and strategic partnerships were formed, including one with Idris Okuneye, which Omai says was a game-changer for the platform.
Referrals have also played a crucial role in AllAccessFans’ growth. The platform pays out 10% of a creator’s earnings to a referrer, and in 2024, ₦25 million was paid out through its referral scheme.
“People have made lots of money without even making any content on the site,” says Omai. “It automatically makes you want to earn money from the site, not because you like the site, but because you want to earn money [from it].”
Business model and growth
Like OnlyFans, AllAccessFans is more of a monetisation platform than a social media one. While some content is available for free, full access is only granted after paying a subscription fee to a creator. Subscription prices generally range from ₦15,000 to ₦30,000. So far, more than 100,000 users have signed up to the platform.
Creators are free to set their own subscription prices, but AllAccessFans takes a commission of 20% to 30% from each subscription. However, for creators who have reached 1,000 subscribers – around 60 creators so far – the platform only takes a 20% commission.
Payments can be made either through the platform’s wallet system or its payment partners. The wallet allows creators to receive payments in both naira and dollars. Payouts from the naira wallet are processed within 24 hours, while dollar payments take between five and seven days.
Differentiation and challenges
The market for adult content creation in Africa is heating up, with several platforms emerging to offer creators more control over their income, posing significant competition for AllAccessFans.
Local newcomers Youfanly and Allurie, both launched in 2024, follow a similar commission structure to AllAccessFans, taking a 30% cut while creators retain 70%. Notably, Youfanly also allows creators to keep all of the tips they receive, providing added incentive for content creators.
On the international front, OnlyFans and Fansly present formidable challenges, offering creators higher income opportunities. However, platforms such as AllAccessFans can distinguish themselves by addressing the unique needs of African creators, such as faster payouts and local currency support.
Interestingly, these platforms also face competition from an unlikely source: Telegram.
Primarily known as a messaging app, Telegram allows users to create subscription-based groups and channels, offering creators a direct way to monetise content. While platforms like AllAccessFans require creators to build an audience elsewhere before monetising and still charge fees, Telegram’s flexibility enables creators to retain a much larger portion of their earnings, making it an attractive alternative for some.
According to Omai, AllAccessFans’ focus on the African market is a key differentiator. This allows the platform to design systems and policies that directly address the unique realities faced by African creators.
“We know what needs to be improved on, where the mistakes are, and what to avoid, so I’ll say we are more prepared. We want to do this on a big level; we basically want to revolutionise a space,” she adds.
One of the platform’s distinctive features is its creator-centric approach. While most social media platforms focus on user retention, AllAccessFans is committed to providing a rewarding experience for creators. For example, creators can block offensive comments from subscribers, and users who violate the platform’s rules are banned after two warnings, with no refunds issued.
“[The] customer is not king on AllAccessFans; the creator is king. I want to instil a new level of respect for this profession, for this space,” Omai says.
Despite its success, the platform has faced challenges, particularly in securing investment. Having failed to get into Techstars in its early days, something Omai attributes to it not having an MVP, AllAccessFans has raised nearly $200,000 from friends, family, and undisclosed investors.
However, she notes that securing these funds was a long and challenging process. They also faced difficulties finding payment partners willing to work with a platform dealing with adult content.
Fraud has been another issue, but Omai is confident that the platform has developed effective measures to minimise fraudulent activity.
Looking ahead, AllAccessFans plans to launch a new website in March 2025 and plans to add an app in the coming years. The team is also eyeing an expansion beyond Nigeria, eager to bring their platform to the rest of Africa and beyond.
*Not her real name
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