Australia already got a front-row seat to the top of the creator economy. According to The Guardian‘s Katie Cunningham, Stan’s Turned On: Dirty Sexy Money follows Gold Coast adult creators who rank in the top 1% on OnlyFans, and she calls it engrossing precisely because it lets sex workers tell their own story without moralizing.
Who’s on the show
The cast includes Mia Bailey, who Cunningham says made A$25,000 in her first three days on OnlyFans, quit her corporate job, and later pulled in about $800,000 a year. Identical twins April and Amelia Maddison keep their looks matched because their income — around $3 million a year for two days of work a week — dips if one of them gets a haircut. Agency founder Quinn Everly makes enough that her doctor husband quit medicine to work for her. Her sister Hayley Summers sticks to solo content and earns less for it.
A mid-season split sends Mia toward Annie Knight and Lily Phillips, the “stunt girls” known for controversy-courting feats on camera. The agency creators blame them for a wave of bad press; Knight and Phillips frame the stunts as business that brings subscribers.
Not just an Aussie hit anymore
The series is a nine-part Stan Original from Mischief & Wonder. According to TTV News, UK sales house Passion Distribution picked up exclusive international rights outside Australia and New Zealand ahead of Mipcom 2026, with pre-sales already locked in for RTL in the Netherlands and DPG in Belgium.
According to C21Media‘s Neil Batey, Passion is shopping the show as part of its factual and entertainment slate at the market, pitching the same high-earning creators — including Knight and Phillips — to buyers outside Oceania.
TTV News reports the show hit number one on Stan, stayed in the Top 10 for nearly a month, and ranks as Stan’s third most-watched reality series alongside Love Island and Married at First Sight. Executive producers Emma Lamb and Leigh Aramberri said spending time with the women showed a world “as relatable as it is surprising.”
What Cunningham wants next
Cunningham is blunt that the show isn’t high art, but she wants a second season that looks at the other 99% of creators. She cites Blue Rose Talent’s figure that the average OnlyFans creator now earns about USD$180 a month on an oversaturated platform. For now, Turned On: Dirty Sexy Money streams on Stan and Apple TV in Australia and is not yet available in the UK or US — which is exactly why Passion’s rights deal matters.
The takeaway
Reality TV finally put top OnlyFans earners on camera without turning them into a cautionary tale. If Passion lands more buyers at Mipcom, audiences outside Australia will get the same look at how the top 1% actually works — money, drama, family fallout, and all.
Image: Q1 and Surfers Paradise seen from Home of the Arts, Queensland, 2023, photo by Chris Olszewski / Kgbo (CC BY-SA 4.0), via Wikimedia Commons.
