Meta’s newest AI agent is allowed to talk dirty with adults. The real adults who make a living from adult content say they still can’t post without getting flagged. According to WIRED‘s Reece Rogers, OnlyFans creators are openly questioning why Meta lets its Muse app sext with users while their own Instagram accounts keep getting restricted.

What Muse is, and what it’s allowed to do

Muse is Meta’s always-on AI agent. Users text it like a message thread, give it access to things like their calendar and email, and let it handle chores on its own. Rogers reports that Meta’s reach through Instagram and Facebook pushed the app to the top of the download charts in its first month.

The app is restricted to users 18 and over, and Meta has said X-rated conversations are allowed. In an earlier WIRED test, the agent produced explicit sexual text from basic prompts, and a Meta spokesperson said Muse “doesn’t block legal adult behavior.” WIRED notes that Muse generates explicit text, not images or videos.

According to Mashable‘s Anna Iovine, the outlet easily got the same kind of graphic replies from Muse. Iovine points out that the language would break Meta’s own community guidelines, which ban sexually explicit descriptions of genitals, arousal and sexual encounters on Instagram and Facebook.

“Real people, real adults”

Vanniall, a New York City OnlyFans creator, told WIRED she constantly finds hyperrealistic deepfakes of herself online and often can’t get them taken down. Her Instagram account, which has more than 100,000 followers, is currently restricted and can’t be viewed without logging in. “There’s always some sort of report or appeal that I’m going through with them,” she said.

Her reaction to Muse was blunt: “It’s not fair that they get to pull money out of people with their sexually active AI agent, but they won’t let real people, real adults, engage in any sort of sensuality or sexuality.”

Meta sees the two situations differently. Spokesperson Tracy Clayton told WIRED that a private one-to-one conversation with an AI agent on an 18-plus platform “is very different from the marketing and promotion of services on a social media platform.”

FOSTA-SESTA and the training data question

Jiz Lee, who runs an OnlyFans account and has spent years behind the scenes in queer porn, told WIRED, “I think we’re already seeing AI being allowed to do more than humans would get away with.” Meta has flagged Lee’s Instagram posts for removal before, and Lee traces much of today’s online censorship back to FOSTA-SESTA, the 2018 law that chipped away at Section 230 protections. Iovine makes the same connection, noting that after those bills passed, platforms started banning much wider sexual expression.

Lee also wants to know how Muse was trained and whether anyone was paid for the data. They said adult companies have been slow to react, though more are now spelling out AI rules in performer contracts.

Seven Instagram accounts and counting

Tony Genius, an OnlyFans creator who also appears in adult films, said AI ads at industry award shows “literally get booed like crazy.” He told WIRED he is on his seventh Instagram account in five years, and wondered why Meta can build an 18-plus app for its AI but not an adults-only space for people. His suggested name: “Instacam.”

Genius isn’t against AI entirely. He uses automation to clip videos for social media and said he’d be open to working with a tech company on an AI version of himself, as long as human performers get paid and aren’t trained on unfairly. Vanniall is firmly on the other side: “Stop downloading that app,” she said. “You do not need to give Meta any more money or any more of your personal information. They have enough.”

The takeaway

Meta now says adult sexual expression is lawful and normal, as long as it happens between a user and its own AI. For creators who keep losing accounts on Instagram, that reads like a double standard: the company is willing to profit from adult conversation, just not to give the people who make it a place to promote their work.

Image: Meta Platforms headquarters in Menlo Park, California, photo by LPS.1 (CC0), via Wikimedia Commons.