Australia is one of the biggest OnlyFans markets on the planet, at least according to a new estimate. According to news.com.au, Australians are on track to spend about A$216.8 million on the platform this year, enough to rank the country ninth in the world by total spend, with Sydney alone outspending all of New Zealand.

The numbers come from OnlyGuider’s OnlyFans Wrapped 2026 report, which publishes its figures in U.S. dollars. In that currency, the report forecasts Australia at $152.3 million for the financial year running December 2025 through November 2026, up 3.4% from $147.2 million the year before.

Sydney, Brisbane and Melbourne

The report lists Sydney as the 14th-biggest spending city worldwide, at a forecast $32.4 million, compared with $22.55 million for New Zealand as a whole. Melbourne follows at $26.84 million and Brisbane at $22.19 million. News.com.au converted Sydney’s figure to roughly A$46.1 million for 2026 and about A$129.8 million over the past three financial years.

Brisbane is the standout once population is factored in. News.com.au described Queensland’s capital as the fourth most intense spending city anywhere, at about A$157,100 per 10,000 adults. In the version of the OnlyGuider report we checked, Brisbane’s $110,349 per 10,000 adults tops the Asia-Pacific city list, while its worldwide per-capita table places it 42nd of 97 ranked cities, so that “fourth” ranking is worth reading with care. Sydney and Melbourne sit 56th and 59th on that same worldwide list.

Australia as a whole ranks sixth in the world per adult in the report, ahead of every other country in the Asia-Pacific region. All three big Australian cities are forecast to dip slightly on a per-person basis this year, even as national spending edges up.

DMs over subscriptions

The breakdown news.com.au published shows where the money is going. Of the A$216.8 million total, about A$151.6 million is spent on direct messages, pay-per-view content, custom requests and tips, while recurring monthly subscriptions account for roughly A$65 million. The outlet also reported that nearly two million of an estimated 2.35 million active Australian fan accounts belong to men.

OnlyGuider CEO Sam Pierce told news.com.au that Australian fans are paying for personal attention rather than passive scrolling. “Australians aren’t just subscribing, they’re sliding into the DMs,” he said, adding that monthly subscriptions are “almost an afterthought.”

Why these are estimates

OnlyFans does not publish spending by country or city. OnlyGuider says it starts from the audited accounts that parent company Fenix International files in the U.K., which it uses to forecast worldwide fan spending of $8.561 billion this year, then splits that total by location using Google search demand and a forecasting model.

That method has limits. As FanChecked pointed out in a recent look at these rankings, only the global total comes from audited accounts. Search interest is not the same as spending, VPNs and travel blur where a fan actually is, and rival models from other OnlyFans search sites have produced noticeably different country and city rankings. The companies behind these reports also run search and ad businesses built on OnlyFans traffic.

The takeaway

Treat Australia’s ninth-place finish and Sydney’s edge over New Zealand as educated estimates, not audited totals. The clearer signal for creators is the spending mix: if the reported split holds, most of the money in one of OnlyFans’ richest markets comes from messages, pay-per-view and custom work rather than the monthly sub. Creators who build their pages around one-on-one interaction are where the cash is flowing.

Featured image: Brisbane skyline at night from Kangaroo Point, photo by King Eliot via Wikimedia Commons (CC0 public domain dedication).