Erika Eleniak’s move to OnlyFans is turning into one of the more lucrative celebrity launches on the platform. According to TMZ, the former “Baywatch” star has brought in nearly $300,000 in roughly three months, a pace that sources close to the actress say could put her near $1 million by the end of her first year.

From $10K a week to a seven-figure pace

Eleniak opened her page in August at 56. Later that month, TMZ reported she was pulling in about $10,000 a week with more than 1,100 subscribers. The outlet’s new report says business has picked up well beyond that early rate.

As Fashion Times‘ Chris Roger points out, both figures come from unnamed sources, and no detailed breakdown has been published. Roger notes the $1 million number is a projection rather than money already earned, and that subscription income moves with renewals, cancellations and paid messages, while platform fees and expenses cut into what a creator actually keeps.

What she promised fans

Eleniak pitched the page as a personal, playful look at her life, with photos, videos, beach content and the barefoot shots fans kept asking for. “I basically grew up on the beach in a red swimsuit, so this feels like coming full circle, except now I’m calling the shots,” she said when she launched, as quoted by BollywoodShaadis‘ Prajeta Roy. “I’ve been Erika from Baywatch for decades, but OnlyFans gets a side of me people haven’t seen,” she added.

Eleniak played lifeguard Shauni McClain on “Baywatch” from 1989 to 1992, and her screen credits also include “E.T. the Extra-Terrestrial” and “Under Siege.” She turned 57 in late September.

Legacy stars find a paying audience

Eleniak isn’t alone. Fashion Times notes that “Knots Landing” actress Donna Mills has also launched a page, and TMZ has followed both. The pattern is hard to miss: actors whose fame peaked decades ago are finding that nostalgia, plus direct access, converts into subscriptions, often without anything close to explicit content.

The takeaway

If the reported numbers hold, Eleniak is proof that a recognizable name and a clear promise to fans can build a serious creator business fast, even late in a career. Just keep in mind that the headline figures are sourced estimates of gross revenue, not confirmed take-home pay.

Image: Erika Eleniak in 2011, photo by Glenn Francis, Wikimedia Commons, licensed CC BY-SA 4.0.