Megan Fox didn’t just open a subscription page. She bought into the company behind it. According to Fox News‘s Danielle Minnetian, the 40-year-old actress has taken an ownership stake in Subs.com, a direct-to-fan platform co-founded by OnlyFans co-founder Tim Stokely, while launching her own page of exclusive content there.

What fans actually get

According to Page Six‘s Desiree Murphy, the page went live on Friday, October 9, and promises “videos, photos and posts you won’t find anywhere else,” including casual moments shot on her own phone and a way for fans to message her directly. Page Six also reported she plans to sell merch through it.

The pricing looks a lot like OnlyFans. According to International Business Times Australia‘s Jason Taylor, a monthly subscription runs $19.99, and some pay-per-view posts cost between $18 and $88. Taylor noted that the promo images show Fox in suggestive outfits, but nothing announced so far says the content will be fully explicit. The size of her stake and the terms of the deal haven’t been made public.

“A seat at the table”

Fox framed the move as being about ownership, not just exposure. “Women have spent decades being told that visibility is power while someone else owns the platform, the audience or the image,” she said in the launch announcement. “I’m interested in what happens when women own all three.”

Stokely made the same point from the company side. “Megan isn’t simply launching a page on Subs. She has a seat at the table and is helping us build the platform,” he said. According to Complex‘s Mark Elibert, Subs.com launched in May 2025 to let people in entertainment, sports and social media sell exclusive content straight to their audiences. The company says more celebrities are expected to join in the coming months.

The launch broke the site

Fox promoted the page on Instagram with a metallic-bikini pool shoot captioned “a neo-noir erotic thriller,” then a lingerie set where she poses with stacks of $100 bills. Complex reported that the traffic crashed the site several times, with one fan commenting, “You’ve literally broken the internet, the site isn’t working!” IBTimes Australia reported that Fox herself posted that fans were “breaking the site again” while the team worked on a fix.

The buzz also kicked up some noise around her ex. Fox News reported that a fake social media post claiming Machine Gun Kelly regretted the breakup made the rounds after the photos dropped, and Kelly shot it down on X on October 13, calling it fake.

The takeaway

Celebrities joining fan-subscription sites isn’t new anymore. What’s different here is the equity. Instead of handing a platform its cut, Fox owns part of the platform, and Subs.com gets a famous face to help pull in other big names. If more stars follow her lead, the pitch to talent may shift from “make money on our site” to “own a piece of it.” That’s a model OnlyFans creators will be watching closely.

Image: Megan Fox at a 2019 meet-and-greet at U.S. Army Garrison Yongsan, photo by Spc. Ethan Ford, U.S. Army (public domain), via Wikimedia Commons.