The founder of OnlyFans has launched a rival platform which he says is brand-friendly and empowers every type of creator to get more subscribers.
Tim Stokely said Subs.com is a new global subscription platform built for all creators, from podcasters and athletes to musicians, influencers, purveyors of adult content and more.
The mobile-first platform combines video hosting, paid subscriptions and 1:1 interaction in one streamlined platform.
“There’s a clear demand for a subscription platform that gives creators everything they need in one place. Creators have been telling me what they want, and that’s exactly what we’ve built with Subs. It isn’t just for one type of creator, it’s for all creators,” said Stokely.
“If Kylie Jenner converted just 0.5% of her Instagram following onto Subs, with a $10 per month subscription, she’d generate around $20m per month in income from subscriptions alone.”
The firm says all content on Subs is moderated using advanced systems, including AI-powered tools and rigorous age and identity verification.
This ensures creators can build communities and earn income on a safe platform, no matter their content category and without being boxed into a label.
Designed with creators in mind, Subs aims to simplify the path from viewer to paying subscriber, turning audiences into income.
“We’re not just building on what’s been done before. We’re creating something wider reaching, with unique and exciting features that allow creators to monetise more effectively,” said Stokely.
Through its Shows feature, Subs offers a YouTube-style viewing experience, but with a creator’s paid profile sitting directly behind the video. With just one click, viewers can unlock exclusive content, message the creator, or schedule a video call.
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