Rumble is making a loud play for YouTube’s creators, and the pitch is simple: keep more of the money. According to WIN.gg‘s Khizar Mundia, Rumble CEO Chris Pavlovski told creators in a message that, starting November 1, 2026, the platform will pay out up to 90% of revenue on eligible video ads.
90% versus 55%
Pavlovski made the comparison himself. As Reclaim The Net‘s Rick Findlay reports, the CEO posted on X that “For years, video platforms have taken advantage of creators. On November 1st, we’re flipping the script,” and spelled out the gap: “YouTube’s revenue share will be 55% for video ads. Rumble’s revenue share will be 90% for video ads.”
WIN.gg says Pavlovski framed the move as a bid to become the best platform for creators who want to monetize, betting that more creators and viewers will lift Rumble’s paid subscriptions and other services. Reclaim The Net quotes him expecting the program to drive profits “in other areas like Premium and Boosting.”
Who qualifies
The bar is about activity, not audience size. Both outlets report that creators must stream or upload at least 10 times through Rumble Studio within a 30-day window, and Reclaim The Net notes there are no minimums for subscribers or watch hours. The catch is that the Partner Program is invitation-only, with Rumble’s partnerships team reviewing each request, and the exact terms aren’t public. Per Reclaim The Net, the company says they are “shared one-on-one with approved creators.”
Pavlovski also nudged creators to cut out the middleman on sponsorships. “Why would any creator use an agency? Keep that money in your pocket,” he said, as quoted by Reclaim The Net.
An AI licensing market is next
The other half of the announcement is further out. Both outlets report that Rumble plans to launch a content marketplace in the second half of 2027 where companies can license creator content, and Pavlovski says it will be “the creator’s choice” whether a video is licensed. WIN.gg sees that opt-in approach as a smart way to handle a touchy subject, while Reclaim The Net points out that the creator’s choice doesn’t cover other people who appear in their videos, and that the terms are still unknown.
Where it fits
The timing lands in a crowded fight over creator pay. WIN.gg notes that rival streaming platform Kick has started showing ads but hasn’t paid creators for them, with co-founder Eddie Craven calling that revenue insignificant. Reclaim The Net adds that Rumble has already launched Rumble Wallet, a payment service based on the Tether stablecoin that lets creators receive earnings in crypto.
The takeaway
A 90% split is the kind of number that gets creators to at least open the app. The real test is in the details Rumble hasn’t published yet: who gets invited, how big the ad pool actually is, and what the licensing deals look like in 2027. For creators who already post everywhere, though, 10 uploads a month for a bigger cut of ad money is an easy experiment to run.
Featured image: AI-generated illustration.
