Lily Phillips has found a way to be in thousands of places at once. According to the New York Post‘s Asia Grace, the 25-year-old British OnlyFans creator has launched an AI-powered digital twin, and she’s using it to chase a headline goal of 10,000 virtual encounters in 24 hours.

Meet Lily AI

The replica is called Lily AI, and it was built by the adult AI platform OhChat. TMZ reports that it copies Phillips’ look and voice and can send pictures, videos, voice messages and texts, plus take part in simulated live cam calls. Access costs $9.99, and Grace writes that the twin is continuously updated with real-time data.

Spanish-language outlet Infobae says the tool went live on OhChat on Oct. 28, pitched as a way to keep Phillips available to fans around the world at all hours.

Why she did it

Phillips frames the twin as a time-saver rather than a stand-in. “There are only so many hours in the day, and I can’t personally be available to everyone all the time,” she said, as quoted by TMZ. “A digital twin creates another experience, as long as people understand what they’re interacting with.”

In comments shared by Barstool Sports, she was clear that the AI isn’t the whole her. “People follow creators for their real lives and personalities, and I don’t think AI replaces that connection,” she said, calling Lily AI “a very good interpretation of me.”

Consent is the selling point

Phillips also drew a line between a creator choosing to clone herself and strangers making deepfakes. “Consent and transparency are essential to me,” she said in the same remarks. “Choosing to create an AI version of yourself is very different from someone using your face, body or voice without permission.”

Some details are still fuzzy. Newsy People notes that the reports don’t explain what data feeds the twin’s updates, when the 10,000-interaction push will happen, or how those interactions will be counted.

The takeaway

Phillips built her name on attention-grabbing stunts, and this one is no different, but the business behind it is real. Licensed AI twins let a creator sell round-the-clock attention without working round the clock. The open questions are the same ones the whole industry faces: how clearly fans are told they’re talking to a bot, and how much control the creator keeps over her digital self.

Featured image: AI-generated illustration.