When people picture the biggest OnlyFans spenders in America, they probably think of Los Angeles or Miami. A new estimate points somewhere else entirely: the oil country of West Texas.

According to the Midland Reporter-Telegram‘s Luke Dias, a 2025 estimate from the website OnlyFans Finder ranks Midland-Odessa No. 1 out of 210 U.S. metro areas for OnlyFans spending per household.

The numbers

OnlyFans Finder figures the average Midland-Odessa household spends about $51 a year on the platform. That’s close to double the national average of $27. Across the whole metro area, which has roughly 385,000 people, it adds up to around $8.6 million.

West Texas wins on a per-household basis, not on total dollars. Dias reports that Greater Los Angeles still spends the most overall, at about $189 million, though that’s spread across more than 18 million people. At the other end of the list, Missoula, Montana, has the lowest spending per household, at about $15 a year.

How the estimate works

This isn’t a peek at anyone’s bank statement. Viktor Andre of OnlyFans Finder told the Reporter-Telegram that the figure is built from OnlyFans’ reported 2025 fan payments, the U.S. share of the site’s traffic, each area’s Google search interest in OnlyFans, and Nielsen household counts.

“It’s an estimate, not payment data,” Andre said. “The page publishes every input and a range.”

The takeaway

Rankings like this are built partly on search interest, so they show where people are curious about OnlyFans as much as where they actually pay. Still, it’s a useful reminder for creators that their fans aren’t only in the big coastal cities. Smaller markets with good-paying jobs can punch way above their weight, and the money on OnlyFans can come from places you’d never expect.

Image: Midland, Texas skyline, photo by Quintin Soloviev, via Wikimedia Commons (CC BY 4.0).